G’day from Melbourne
In many ways, you can boil tennis down to two tasks. Holding serve and breaking serve.
Is there something fairly simple that players at all levels of our sport can do to help bolster their chances of holding serve? Why, yes, there actually is.
It’s all about the first point of the game. It’s way more important than we ever thought.
Let’s take a look at the numbers from the women’s qualifying draw this year.
2026 Australian Open Women’s Qualifying Draw
- Service Games Won = 63%
- Service Games Starting 15-0 = 56%
- Service Games Won From 15-0 = 77%
- Service Games Won From 0-15 = 46%
This is remarkable data. If the ladies lost the opening point of their service games and fell behind 0-15, they were more likely to get broken than to hold serve, at 46%. That’s a massive swing with just one point played. If the server won the opening point and surged to a 15-0 lead, they held serve more than three out of every four times (77%).
The first point of the game has the effect of “setting the weather” for the rest of the game. Tennis is a game of getting ahead, and when the server starts 15-0, they are already on a roll. It’s interesting to note that the women only surged ahead to 15-0 56% of the time. That’s not enough. Here are five things to focus on when the server starts their service game.
- Make your first serve. The women were winning 62% of first-serve points, and just 45% of 2nd-serve points.
- Look for a Serve +1 forehand, especially as a run-around forehand. This will “freeze” the returner as most run-around forehands are hit with an open stance, and it’s impossible to read where the shot is going.
- Finish at the net. The average win percentage from the baseline is 48%. It’s 64% points won from the front of the court. Look to move forward to better take control of the point.
- Hit behind your opponent. Chasing the illusion of the open court creates many errors, as that space is rapidly shrinking as the opponent runs toward it. Let them run, and use their speed against them by hitting back behind them.
- Avoid secondary patterns. This is not really a time to hit drop shots or go for winners down the line. Keep the strategy simple and let the opponent go for a higher risk shot to finish the point.
Here are the numbers behind the first point of the game for the men.
IMPROVE YOUR ODDS OF HOLDING SERVE
Webinar 3: Serve Strategy And Patterns
Webinar 21: Serve And Volley / Return And Volley
Webinar 34: The Eight Serve Locations
Webinar 54: First Point Of The Game
2026 Australian Open Men’s Qualifying Draw
- Service Games Won = 79%
- Service Games Starting At 15-0 = 63%
- Service Games Won From 15-0 = 88%
- Service Games Won From 0-15 = 65%
There is a sizeable 23 percentage point difference between holding serve from 15-0 (88%) and 0-15 (65%). The first point causes a seismic shift in the returner’s fortunes, enabling them to break.
This match data is so important for players to understand where they can create small advantages. Winning the first point of the game is a key moment in time that ultimately plays a critical part in who ends up winning the match.
